Episode 97

EVP of Strategy & Business Development at Westfield
28 June 2017 Comments
00:00:00 00:27:54
Podcast Hosts:
Guest interview - repeat from September 2014:
  • Joelle Kaufman - EVP of Strategy & Business Development - Westfield
Some of the topics that we cover in our chat with Joelle Kaufman include:
  • Why retargeting is important but needs to be done intelligently.
  • What has and hasn’t changed in the e-commerce space since the early days of Yahoo’s search directory.
  • How content is becoming more and more segmented.
  • How the use of smartphones has affected the e-commerce market.
  • The fine line between being useful to the consumer and being invasive.
  • What makes a successful and high-performance team.
  • The benefits of giving your team autonomy and letting them make decisions. 
This interview was originally broadcast on the It's a Monkey Podcast - Episode 46 - September 2014.

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Podcast Host:
Kevin Garber
Founder and CEO at ManageFlitter