Episode 96

Author of 'Hooked: How to Build Habit-Forming Products'
21 June 2017 Comments
00:00:00 00:31:31
Podcast Hosts:
Guest interview - repeat from February 2015:
Some of the topics that we cover in our chat with Nir Eyal include:
  • How leading tech companies are leveraging consumer psychology to keep people engaged.
  • Why the world is becoming an increasingly addictive place.
  • Why understanding consumer psychology is the first step to controlling technological habits.
  • How consumer psychology can be used for good.
  • Nir's thoughts on 'use & abuse' metrics and how tech companies should be using them. 
  • What are good triggers vs. bad triggers?
This interview was originally broadcast on the It's a Monkey Podcast - Episode 55 - February 2015.

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Podcast Host:
Kevin Garber
Founder and CEO at ManageFlitter